It seems like everywhere you turn today there’s a new virtual reality (VR) article, commercial, or product launch. Even with all the buzz surrounding VR, most people are still relative novices about this breakthrough technology. Here are some facts you should know to help you sound like an expert on everything virtual reality!
The virtual reality market was worth 1.8 billion in 2016! Source
There were 88 million sets of Google Cardboard VR headsets sold in 2016. Source
In 2016, 87% of the virtual reality headsets sold worldwide were mobile phone-based, which means a user’s smartphone is placed into the headset and operated as the screen. Source
Many people think virtual reality is mainly used for games, but the majority of the content is not game-related. In fact, only 44% of VR content was for games in 2016. Source
A recent study found that many consumers increased their familiarity and interest in VR technology with as little as 2 minutes of exposure to VR content. A little more than 50% of viewers showed an increase in their likelihood to purchase or use VR technology after a brief informational session. Source
Seventy-three percent of U.S. Gen Zers are interested in virtual reality. Source
Seventy-nine percent of consumers who try virtual reality want to try it again! Source
Seventy-one percent of consumers agree that a brand that sponsors VR is forward-thinking and modern. Source
Fifty-two percent of consumers would like to be associated with a brand that sponsors virtual reality. Source
Sixty-two percent of consumers feel engaged with a brand that sponsors a VR experience. Source
Fifty-three percent of consumers say they are more likely to purchase from a brand that sponsors a VR experience. Source
Eighty-one percent of people who try virtual reality tell their friends about it. Source
In a recent survey, 91% of consumers who had not used virtual reality previously, had positive feelings about VR when exposed to informational videos about it in the survey. Among these consumers, 65% said they were interested in VR and 58% were amazed. Source
Only 4% of consumers between the ages of 14 and 19 said they have no interest in VR. Source
About 1.3 million people subscribe to the YouTube 360 channel! Source
As of December 1, 2017, Amazon has 8,009 products listed under the category “virtual reality headset” that are available for purchase.
Seventy-five percent of the Forbes World’s Most Valuable Brands have created a virtual or augmented reality experience for consumers or employees. Source
The virtual reality market is expected to be worth 5 billion by the end of 2017! Source
The VR market could be worth $30 billion by 2020. Most of the growth is expected to come from sales of VR headsets, videos, and games. Source
There will be 171 million active virtual reality users by 2018. Source
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