Marketing in the real estate industry has changed drastically in the last decade, from mailers to virtual video. Check out the latest statistics on what’s most effective in video marketing your real estate property.
The perceived value of a home is 11% higher when the listing includes a video tour.
Including video in emails doubles the click-through rate and reduces opt-outs by seventy-five percent.
Videos are shared 1200% more than links and text combined!
Real estate listings with video receive 403% more inquiries than those which do not include video.
A recent National Association of Realtors study concluded that more than 6 million people take virtual tours per day.
Another study, this one by Realtor.com, found that listings with a virtual tour receive 87% more views than those without virtual tours.
Virtual tours keep people looking at a website 5 to 10 times longer.
The return on investment (ROI) for virtual imaging is less than four weeks!
73% of homeowners would be more likely to list their home with a realtor who offers video marketing in their listing package but only 15% of agents are using video!